Transamerica Tower - Sign Story

Transamerica Tower Sign Gable BaltimoreGableSigns was awarded the contract to design, build and install signs for the new corporate headquarters of Transamerica, one of the world’s leading financial services companies, at 100 Light Street, in downtown Baltimore, Maryland.

The project consisted of four illuminated logos that were over 30’ high, four sets of letters and an installation that took place high overtop thousands of passing cars and people during the project.


Midway through the project the installation was temporarily halted by the Maryland Fish and Wildlife Services, due to the Peregrine falcons who have been inhabitants on the building for over 30 years. After their nesting season was over, and the young adult birds had vacated their seasonal home, the project resumed and was completed in the fall.